About us

"The beauty of fragrance is that it speaks to your heart... and hopefully someone else's"
- Elizabeth Taylor

Fragrance is the provoker of memories. It's the silent mark that lingers behind when you've left the room. With a single smell be transported back to a place, back to a time, back to a feeling. Perfume has the power to change your mood with as little as a single spray. Something with such influence on the mind needs to be crafted and nurtured with meticulous care and finesse.

Niche International Group is Australia's newest home for specialty select niche fragrances and beauty. Dedicated to distributing the most beautifully selected and curated fragrances and beauty products to the Australian market with particular focus on niche and exclusive brands rich in history and culture. With a growing portfolio of brands and years of experience in the fragrance and beauty industry, be sure that you are in good hands, gaining access to some of the the most renowned brands worldwide.

It's no surprise that Australia is always late to the party, the brands represented all already have a strong international presence. It is now time to properly launch these renowned brands in the enraptured Australian market.