Our Story
Founded more than five years ago by Steven Haskas and Thierry Naboulsi, Niche International Group is shaped by more than two decades of experience across fragrance, beauty and luxury.
Having built brands from the ground up, Steven and Thierry bring an instinctive understanding of what it takes to turn potential into presence. Their longstanding industry relationships, entrepreneurial approach and eye for opportunity have been instrumental in shaping Niche and its portfolio today.
What began with a shared passion for discovering distinctive brands has evolved into a carefully curated portfolio of international fragrance and beauty houses, each selected for its identity, craftsmanship and point of difference.
Our Philosophy
We believe the most successful partnerships begin with a genuine understanding of the brand.
There is no one-size-fits-all approach. We take the time to understand its heritage, identity and ambitions, preserving what makes it distinctive while finding the right way for it to connect with the Australian and New Zealand market.
Our ambition is not to build the largest portfolio, but the right one. To champion brands we believe in, nurture their potential and create a presence designed to endure.
Because arriving in a market is one thing. Belonging there is another.