Niche International Group is proud to be the official distributor of OJAR in Australia and New Zealand.
OJAR is a luxury fragrance house founded by Omani entrepreneur Sheikha Hind Bahwan, inspired by Oman’s rich heritage, natural landscapes and centuries-old traditions of perfumery. The brand’s name is derived from Hojari, the highly prized frankincense resin from Oman’s Dhofar Mountains, reflecting its deep connection to the country’s iconic fragrance heritage.
Bringing together Eastern traditions and Western contemporary perfumery, OJAR creates sophisticated fragrances and perfume oils centred around precious ingredients including frankincense, rose, honey, oud, sandalwood and musk. Each creation celebrates the beauty of these ingredients while offering a modern interpretation of Oman’s distinctive olfactory culture.
For partnership enquiries, please contact us. To purchase, visit City Perfume.